Google in 2017/18 disapproved 10 million Google Ads suspected of infringing copyright. The company has invested nearly $110 million in developing new copyright infringement tools that rights holders (and their agents) can use to remove adverts that infringe on copyright. The new report, published by Google, outlines the scale of copyright infringement on the Google ecosystem. As a responsible marketer, it is crucial for you and your brand that you follow copyright rules.
Google’s report also stated:
“Provid[ing] transparency: We’re committed to providing transparency. In our Transparency Report, we disclose the number of requests we receive from copyright owners and governments to remove information from our services.
Today, our services are generating more revenue for creators and rights holders, connecting more people with the content they love, and doing more to fight back against online piracy than ever before. We’re proud of the progress this report represents. Through continued innovation and partnership, we’re committed to curtailing infringement by bad actors while empowering the creative communities who make many of the things we love about the internet today.”