£15K Fine For Ignoring Data Access Requests

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SCL Elections, the parent company of the now defunct Cambridge Analytica which was famously involved in the Facebook profile harvesting scandal, has been fined £15,000 for failing to respond to a data access request from a US citizen, and for ignoring an enforcement notice by the UK’s Information Commissioner’s Office (ICO). (more…)

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To AB Test Or Not To AB Test, That Is The Question …

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As a marketing professional, you already understand the importance of cost-conversion analysis of digital marketing. Therefore, in 2019, you need to emphasise the importance of conversion optimization when executing your marketing strategies to make sure you find the right kind of digital marketing success. (more…)

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Stack Those Marketing Channels for 2019 Success

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You need to embrace the ‘stack’ in 2019 and understand that the days of using Facebook and Google ads as your only means of digital marketing activities are now dead in 2019. I’m not advocating you don’t use these two useful mediums but to look further afield in 2019 for digital paid advertisement pastures new. (more…)

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Quality, not Quantity, will Help You In Your Paid Advertising Content Marketing Endeavours

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Google has always been quite open about how to get good search result positions in terms of SEO activity and content strategy planning – just write good, original and purposeful content that people, not bots, want to read. Gone are the ‘black hat’ days of old, 2019 is all about quality content to help drive sales. (more…)

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